Boston SEO Services
TM Blast is a Boston SEO company helping clients improve their web presence in Google and Bing. Driving quality visitors to your website can increase leads, sales, and new business. Greg Kristan, who owns TM Blast, provides ethical and holistic search engine optimization to companies in the United States. Additionally, he offers Free SEO Audits, SEO Coaching, and PPC Consulting as well to clients.
Search Engine Optimization takes time to see results for a business. Most businesses can witness traffic growth after a few months of SEO work. Moving keywords from page 5 of Google to page 2 looks great on a report, but does not generate new web traffic. Having keywords, with thousands of monthly searches or more, moving to page 1 of Google, will increase your web traffic. Below are two screenshots illustrating slow and steady organic traffic growth over time.
Below are testimonials from past and current SEO clients for my services. Their reviews are a mix of SEO Consulting and Coaching programs. Heading over to the Case Study section provides greater detail on the work and results.
SEO Process Example
Recording videos help illustrate a before and after case study within SEO for my audience. YouTube is my primary channel for showcasing these SEO wins to potential clients. In this video above, I’m growing the traffic to a page after implementing a successful SEO strategy over a few months. The successful SEO strategy is for my niche website, The Stadium Reviews. Below is a video recapping my SEO performance for that niche website in 2019.
What Makes my Strategy Unique?
Three significant differences separate TM Blast from other digital marketing agencies. First, I document every optimization, so you will know everything I’m working on for your account. Second, I optimize for core themes on your site that will increase your leads and revenue. Third, all the work that I provide is done by myself, so there is no third-party.
What are the Themes?
Instead of fixing countless SEO issues on a site, I focus on improving topics or themes. Numerous SEO issues can include 404 errors, redirect chains, long title tags, dirty sitemaps, and more. Fixing these commons issues, while necessary, doesn’t always move the needle for a business regarding new leads and sales. Instead, I focus on theme optimization that can generate the most substantial ROI for your company from SEO.
For example, I’m working with a financial services company that offers four primary services. The four services include financial planning, financial retirement, 401k handling, and student loan payment plans. In addition to those four services, they also offer estate planning, but it’s not essential to their business at this time. Knowing that the estate business is not core, I focus on the other four areas since that is where they make their money. Each month, I’m optimizing those four core themes to increase their organic rankings and eventually drive more traffic to them from search engines. If a technical issue is present on a theme, I’ll include that within the optimization, but it’s about keeping a focus on the goal.
Do I Work with Boston Area Clients Only?
While building a strong niche within Boston for SEO, I often work with clients outside the city. Speaking at local events in Boston about digital marketing, I pick up new clients often. However, TM Blast has a robust national SEO presence and attracts new visitors to the site often from all over who become clients.
SEO Services at a High Level
When it comes to internet marketing, TM Blast initiates a 5-step process for all SEO contracts. The 5-step process repeats, so the optimizations evolve to increase keyword rankings over time. Starting from a technical audit, we fix significant technical errors on the website that are restricting future growth. Next, competitor researching helps discover keyword gaps and transition into keyword research. Once the analysis is complete, we optimize specific keywords and intent for core theme pages. Finally, we review the results on a weekly / monthly basis and look for trends and or dips. Additionally, we may go back to a previous cycle in the process, but we usually start back at the top via the technical audit.
What a Monthly SEO Report Looks Like for Clients
Each month, I create a custom SEO story for you and your team to review. Within the story, you will see traffic trends, analysis, and a moving forward section. The report is for you and your team to keep, but we can always go over the study together. Additionally, we can go over the findings over a phone call if that is necessary.
How Long Are Your SEO Contracts?
All SEO Contracts are monthly where either party can cancel with a 30-days notice. While SEO takes months to see traffic results, you should witness steady improvements and positive growth from me. As a client, you should know what I’m working on to improve your website. Also, you should know that if you are unhappy at any time, you can leave the contract with a 30-days notice. Additionally, I can exercise that right if I believe we are not the right working partners.
How Much Are Your Services?
SEO Coaching sessions are $200 an hour, while SEO Consulting is $1.6k per month.
Why is SEO Great for Your Business?
The majority of clicks on Google go to an organic listing over a paid ad. Getting your business to the top of Google generates new visitors to your site consistently. Where in paid search you pay for a click, organic results you don’t. In fact, you can maintain a top organic listing with proper SEO, which means cost-savings for a long time. While paid search is excellent in driving quality users to your site, you spend every time for that visit. Depending on your niche, you can spend anywhere between $1-$100 for a single visit to your website with ads.
The Tools I Use
SEMRush is the primary tool where I’m tracking keywords, reviewing health reports, and performing competitor research for clients. Screaming Frog crawls a website and helps discover major technical issues that SEMRush can’t find. Google Analytics is the main tracking tool to measure all performance for a website via traffic. Finally, we have Google Search Console and Bing Webmaster Tools. Both of these tools generate insight into how their search bot’s view a website and so much more. Additionally, I’m always testing out new SEO tools, so there may be new tools at my disposal for your contract.
What are Examples of SEO Best Practices?
Not only should you optimize your website for bots, but you should also optimize for humans too. Google SEO best practices, in a nutshell, provide an excellent experience to bots and people. SEO best practices include optimizing page titles, meta tags, h1 tag, footers, keywords, content, search engine rankings, and more. Also, optimizing links, images, load time, and more are great ways to improve your SEO, for instance.
Additional Content You May Enjoy
If you would like to become a client, you can head over to the contact page!
Client Position 1 Ranking in Google Case Study
DuckDuckGo in Google Analytics
Image and Gif Reverse Search in Bing
Broad Match Modifier
Microsoft Rewards Guide
How to Fix a Traffic Drop
How I Share SEO Reports with Clients
Here is a link to my HTML Sitemap if you want to navigate through the website easily.