Boston SEO Expert


TM Blast is a white hat Boston SEO service consulting agency located in Cambridge, Massachusetts. This operation is run by myself, Greg Kristan. I provide ethical and holistic search engine optimization consulting to small and medium-size businesses throughout the Commonwealth of Massachusetts. TM Blast offers the following Boston SEO Expert digital marketing services below.



Why SEO is a Great Investment for Your Business


Did you know that organic listings result in 70% of Google clicks while paid ads get 15%? Proper organic search marketing will deliver positive results for a long time. The free traffic your website receives from Google and Bing will only grow as time goes by. Where paid search marketing (PPC) requires you to spend money for clicks, organic search will drive traffic to your site for free. As a note, you will see that the percentage does not come out to 100% because some results don’t yield a click.


Google SERP Breakdown Between Clicks of Paid and Organic Results

Investing in months of proper organic search will pay off with years of return on investment. Here is a video of a project I worked on where I was able to drive $100k in leads using organic search.






For transparency, I use PPC and SEO together for TM Blast. I drive far more leads and traffic from organic search, but I still use PPC to get ads out in Google and Bing. The average cost per click for search engine optimization terms hovers around $15 a click. As a small business owner, I know the vale of saving money and driving valuable leads and business through my site using SEO. While it may take a few months to show up at the top for terms in Google, I’m saving more money today while driving the same amount of leads because of organic search.


TM Blast Strategy and Tools


When it comes to project planning, TM Blast uses the same strategy for all websites. It’s a 5 step process where everything repeats and improves upon the last cycle. By making your site technically sufficient for Google and Bing to crawl, you will have the most success.


Here is a visual on what the strategy looks like with the audit being the first step. You will notice that the process repeats which is a key to a winning digital marketing strategy. You have to keep working on something to keep your success. TM Blast has over seven years of experience using this strategy with fantastic results.


TM Blast SEO Strategy and Process Cycle



TM Blast uses different tools to deliver strong results for your website. The mix of tools includes ways to track keyword rankings, review site health, see how Google and Bing view your site, and much more.





The first two pictures below are the organic keywords and traffic summary for TM Blast. TM Blast is a Massachusetts SEO marketing company where transparency is at the core of its service. I practice what I preach, so showing clients search engine rankings and results for projects I work on is essential to gain trust. These keyword ranks are from SEMRush which is a primary tool used by this business. 


Boston SEO Success with search engine optimization


SEO Success



Boston SEO Company Optimizes for Bing Too


When it comes to proper search engine optisimation, TM Blast focuses on Bing traffic along with Google. Bing is a search engine that does not get enough attention from most digital marketing firms. The truth is that Bing can make up 20% or more of your organic traffic which may surprise many people. For TM Blast, Bing makes more than 37% of it’s organic traffic because I optimize this site for Bing specifically. This Boston SEO Company uses a few specific tools for Bing SEO which include Bing Webmaster Tools and Bing Ads Intelligence which are available for everyone to use. Depending on your verticial, your audience may be on Bing if they are an older and more affluent demographic.


Bing Search Makes up over 37% of Organic Traffic via Google Analytics


Do You Work With Clients Outside of Massachusetts?


Yes I work with clients outside of MA.  I’ve worked with clients from New Hampshire, Indiana, and California just to name a few states. If you are outside of Massachusetts, I like to have all communication through phone calls, emails, and Skype sessions.