seo

How to Fix a Traffic Drop

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A Drop in Organic Traffic and Visibility and How to Fix

My Google ranking has dropped, and I don’t know what to do next. Why did my website drop in Google? My website traffic is down, and I have no idea why? These are common scenarios and questions I receive from people looking for SEO Services for their business. In this post, I’ll share how I […]

seo

What and Why is TF-IDF Important for SEO

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TF IDF Report from Moz

SEMRush is a central SEO tool that I use to optimize my website on a daily basis. Applying the on-page SEO checker report, I came across a section that said TF-IDF via keyword optimization. TF-IDF is not new in 2018, but I feel like it’s getting more attention via third-party SEO tools. In a nutshell, […]

seo

What to Do When You Think Your SEO is Done

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Site Audit Report in SEMRush

You know that feeling when you think your SEO is over and there is nothing else you can do? Trust me; I’ve been at that stage plenty of times with TM Blast and client accounts. As a Boston SEO consultant, I know the importance of continuously driving more organic traffic to websites. When I feel […]

seo

Expectations vs. Reality in SEO

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500 Days of Summer Expectations vs Reality

In 500 Days of Summer, Tom had his expectations not live up to reality when he meets Summer again. The rooftop scene perfectly depicts how demoralizing reality can be when your expectations are out of whack. Search engine optimization is no different when reality does not match expectations. In today’s blog post, I’ll share some […]

seo

Low Search Volume is an SEO Goldmine

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Google Low Search Volume Case Study

Recently, I had an SEO training session with someone in the women’s hair vitamin vertical space. We were looking at SEMrush during the keyword portion of the course when a great question came up. The client asked what terms he should go after for his brand new site? He wondered if he should look at […]

experiments

Taking A Calculated SEO Risk Case Study

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Target Term to Rank in SEO

Taking risks within SEO is nerve-racking. What if you try something new in SEO and it tanks your performance? What if you make a code change that causes a server error and your site is down for hours? Sometimes it pays off to play it safe and not do anything, but other times it’s worth […]

seo

How to Rank on Page One in Google for Free

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Ranking at the top of Google

Did you know that organic search results from Google generate 7 out of 10 clicks on average? It’s real and surprising when you consider Google continues to add more paid search listings to their results. The question becomes how to get your website to the top of Google for free and keep it there for […]

seo

How to Increase Your Blog Traffic

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How to Increase Blog Traffic to Your Site

You’re the industry expert in your given field. The content that you write is high quality and authoritative when you compare it to your competitors.  The issue is that Google won’t show your blogs high in their results, so you don’t receive traffic. I’m here to demonstrate how to increase blog traffic with straightforward steps […]

technical

How to Identify and Block Spam Attacks

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Look Up IP Addresses and See What is Spam

In 2017, TM Blast got hit by spam bot attacks that caused a significant loss in organic traffic. As an SEO, I began diagnosing the site after a few months trying to figure out what the issue was. After calling up GoDaddy (my hosting provider), I became aware that my site was under a bot […]

seo

How to Prevent Keyword Cannibalization for Your Website

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Competing for top organic ranks in Google and Bing is complicated and confusing. Google and Bing use many signals when ranking one result over another in their engine. With numerous elements both in and out of your control, you don’t want to compete against yourself too. What does competing against yourself mean in Google? The […]