SEO, PPC, and Excel Tutorials and Blogs

10Sep 2017 by Greg Kristan No Comments

How to Create a Google Knowledge Graph

seo

The Google knowledge graph was first introduced around 2012 by Google. This was a way to enhance related search information on any given search query. Google has a large collection of related search queries that come after a given search. So such as, I search for the statue of liberty, I might then change my query to say "State of Liberty Reviews" so I can see what others think. All of this information was then processed and put into the knowledge graph so make it more convenient for searchers. So the question is how do I add a google knowledge graph for my business to enhance my listings on Google? The answer is to use Google my Business, but let's first look at what this actually looks like so…

02Sep 2017 by Greg Kristan No Comments

How to See Meta Tags on YouTube

youtube

Do you have an active YouTube profile and want to do some competitor research on your top competition. One of the ranking factors in YouTube is the use of meta keywords for your video that help search bots get a better understanding on what this video is about. This tag holds some weight as a ranking factor unlike the meta name keywords for Google, so it's worth looking at this for your strategy for your own videos. Since YouTube is the second largest search engine in the world, we want to make sure we are giving our videos the best chance to organically rank for many terms, so we have to look to see YouTube tags that are competition is doing and fine tune our own strategy. The problem…

11Aug 2017 by Greg Kristan No Comments

How Effective are Bing Ads vs Google AdWords?

ppc

How Effective are Bing Ads? I’m definitely biased when it comes to which platform I think is better. Google has the reach and the lion share, but I am baffled at just how much Bing is overlooked when it comes to people on their paid search agenda. I did have the privilege in being a contractor for a few months at Microsoft Bing, so I was exposed to a lot of data and worked on very large accounts across different verticals. Once I left my contract, I took over in a SEO / PPC role at a large shoe retail company. We use Google and Bing (also many other forms of advertising) to reach our target audience. So now that we have many months of data, I…

03Aug 2017 by Greg Kristan No Comments

How to use Google Chrome Network and Audit Tab Panel

seo

Want to see how long your web page loads? Want to see what areas are causing the most slowdown? Want to have a tool that is free to do this? Well then you are in luck because Google Chrome has this network monitor feature that gives you a waterfall view of the load time and an audit view to give you a report of the problems. In this blog post, I am going to show how to find this area within Chrome, how to run a simple test, how to run a hard refresh, what all the columns mean, how to read the waterfall report, and then how to take your findings and bake that into your SEO strategy. Let's begin. Open up Your Site with Inspect Element …

30Jul 2017 by Greg Kristan No Comments

The Ultimate Guide for Bing Ads Editor

ppc

What is Bing Ads Editor? Bing Ads Editor is a tool that allows you do perform a lot of work in Bing Ads through bulk applications. Instead of spending manual hours in the UI making bid changes, adding keywords, changing settings, and more, you simply make everything in bulk and just post the changes. This process allows you to cut down on the manual work that is needed to keep your advertising at top-notch and will limit the amount of human error that comes with many steps. Is Bing Ads Editor Free? Yes, you just have to download it here. Once completed, you have to add the verification to this How to Use Bing Ads Editor? There are so many things that you can…

27Jul 2017 by Greg Kristan No Comments

Why Your Bing Traffic is Down

seo

Want to make better SEO visibility on an engine that covers more than 20% of the U.S desktop share? If so, then you should check your traffic on Bing. Too many times we only focus on traffic from Google since that is where the lion share of traffic comes from, but making sure you are technically sound in Bing can make that extra difference in traffic. Let’s go over some troubleshoot steps if you notice you are losing traffic within Bing. What is Bing Webmaster Tools? If you have not done this step, you should immediately get this tool and verify your website.. This tool is the way that Bingbot see’s your site like Google Search Console, so right here you will see what’s going on. The…

24Jul 2017 by Greg Kristan No Comments

Why You Should Monitor Syndicated Search Partner Traffic for Bing Ads

ppc

One of the biggest benefits to using Bing Ads is the ability to have full control on their syndicated search traffic for your website. That means that you are able to exclude partners that are not right for your business and deliver that great ROI that you are looking for. Google only gives the option to opt in, so you are stuck with participating or not participating with whatever partners they have. Also, Google will not share who their partners are, so you are really in a cloud when it comes to this. With this syndicated feature, Bing is constantly updating their list of partners based on new search deals, so sometimes a bad apple for your account might slip in even though you excluded a list of partners a…

04Jul 2017 by Greg Kristan No Comments

How to Create an XML Sitemap in WordPress

seo

Sitemaps act as a guide for search engine bots to understand what content lives on your site and where they can find it. They come in two forms which include XML and an HTML version. The XML version looks like code that is followed by search engine bots. The HTML version (which is optional) is more of a guide for users who want to know what's on your site. In this blog post, I will show some WordPress sitemap plugins, how to create an XML sitemap without a plugin, why you should update your robots file afterwards, and how to let Google and Bing know about the file that you created. WordPress Sitemap Plugins There are many plugins that are sitemap generators for WordPress. One of the best SEO…

15Jun 2017 by Greg Kristan No Comments

What Do SEO’s Do on an Average Day?

insight

Depending on the size of your team, you might find that some things apply and don’t apply to your average day. I am going to explain in present day today what I do at my full-time job working in SEO and what I do for my own website. Some of the things include pulling traffic reports, keyword reports, checking on the health of the site both in Google and Bing, reading up on search changes, and so much more! Obviously there are other things that come up during the day that need immediate attention, but this is the basic blueprint. Here is what I work on for a day-to-day and a weekly basis. If you are interested in getting help for your site, I recommend checking out the SEO services…

10Jun 2017 by Greg Kristan No Comments

Ten Minute Check for Daily SEO Success

seo

Running a successful SEO account begins with the basics. No matter what your fulltime role is, you can carve out 10 minutes each morning to check over things to make sure you are set up for success for search engine optimization. This blog post will go over some quick checks you can do on your account that will give you tremendous insight. If you are looking for a further review, I offer SEO Audit services where I go deeper into issues on your site and present the solution to fix them to give you the best success with search engine optimization. View the Code Whatever browser you use, you can right-click anywhere on the page and look for the view source section. This is something that I do on a…