insight

How to Become a Search Engine Optimizer

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I’ve been given the task (opportunity) to share my knowledge of SEO with two people who are not familiar with the role. I thought about my career and how I ended up in SEO. Perhaps I should recommend the two to read SEO Secrets by Danny Dover or listen to Experts on the Wire by […]

insight

Zero Search Volume Keywords SEO Case Study

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Google Saying Nobody Searches for this Term

Conducting keyword research is critical to successful search engine optimization. Optimizing your content for the terms that people actively search for should be the focus for online marketers who want to grow their presence on the web. Most people perform keyword research the same way. People go to Google Keyword Planner Tool, sort by highest […]

seo

9 Easy Ways to Get More Bing SEO Traffic

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Bing's Target Audience

Let me Bing that for you is a request you don’t hear too often from people. Bing surprisingly powers almost 20% of the U.S desktop search market, so you should consider it as an avenue to optimize for. SEO ranking factors shared by Google and Bing include favoring a clear architecture, fast load times, unique […]

seo

How to Develop a SEO Strategy Plan

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Search engine optimization is a common approach for online businesses today. Not paying for clicks from Google and Bing is exciting, but the execution falls apart when a plan is not adequately set up. In this blog post, I will share how I develop search engine optimization strategies and plans with an example of a […]

seo

How to Rank in Google Maps

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Having your business listed on Google Maps can be a game changer for a local company. We all know that Google is the biggest search engine, but the question is how to get your business to the top of Google maps. Perhaps you wonder how to rank better on Google places with your current listing, […]

seo

How Long Does SEO Take

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SEO requires dedication, determination, perseverance, and a ton of patience to see positive results. Successful SEO demands a robust set of skills like a technical understanding of the web, keyword research, embracing failures, and so much more. The question of how long it takes for SEO to work comes up frequently on sale calls, so […]

seo

How to Sell SEO Services to Local Businesses

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How to Upsell SEO to Clients with AdWords

The art of selling and pitching search engine optimization services to local businesses can be challenging. The idea of getting on a cold call to ask if a nearby gym needs SEO is flat out terrible. It’s awkward and will almost always result in a no. At TM Blast, I use Google and SEMRush to […]

seo

How to Find and Fix Orphan Pages

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Crawl Budget

Orphan pages are web pages that are no longer navigable for users to discover. These pages don’t have direct paths for search bots to find them, but they live on the website. There are countless reasons why this happens, but I want to display how to find orphan pages and how to fix them for […]