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How a Hack SEO To the Next Level Using a Log File

How a Hack SEO To the Next Level Using a Log File

seo
As we approach the end of 2017, I would like to reflect on where search marketing is and where I think it is going. You will find articles that talk about the same future trends in the organic search field. Some patterns that people mention are how artificial intelligence will become more relevant in search. You will read how things like voice search will play an essential role in the way we optimize our sites. Experts continue to express the importance of user experience and how it will be critical to success. While I agree with all of these assessments, I don't see many articles that talk about log file analysis, so I wanted to add my suggestion to the mix. This is how to hack SEO to the next…
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How to use Related Searches for SEO Success

How to use Related Searches for SEO Success

seo
Google, Bing, Yahoo and all other search engine use something called auto-suggest and related queries when you search. It is all based on machine learning and gives the searcher more choice to narrow their broad search based on what others also look at. From an SEO standpoint, I believe that this is one of the best ways to do in-depth keyword research. Even better is when you can take this power and insert your brand name into an autocomplete or related search section. Here is how you can use related search information on Google and Bing and drive more traffic against your competition.   Take a Query     This picture below is two images compressed together so that you will see these related searches at the bottom of Google.…
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How to Contract the Right Search Engine Optimization Company

How to Contract the Right Search Engine Optimization Company

seo
We have all been marketed the same with SEO pitches it seems. Lots of over promises and things that seem to be too good to be true. There are a lot of shady SEO agencies out there just looking to make the quick buck, so I decided to share the top things you should be asking when considering outsourcing your SEO to another company. Here are some of the most important things one should ask when thinking of hiring an SEO.   Ask How they Will Improve Your Search Rankings   Be on a lookout for people who don't give a definite answer to this. Either the person is incredibly vague on the strategy, or they just decide to talk for a long time and never honestly answer the question.…
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Best Free Tools to Check Keyword Position

Best Free Tools to Check Keyword Position

seo
Checking keyword rankings is a good barometer to measure your SEO strategy. Looking at simple metrics like growth over a period can allow you to see if your plan is starting to gain traction in Google and Bing. Being a small business myself, I am always looking for ways to cut costs, so I tend to use free SEO tools when I can. One type of tool that I am still testing out is free keyword ranking platforms. Below is a list of tools that I have either used or have been recommended to check out from other professionals in the field.   Serplab.co.uk     This is a free tool to check your search ranking position. This is a great and quick way to get your google search ranking…
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ALT Tags SEO Best Practices

ALT Tags SEO Best Practices

seo
Did you know that over 20% of all Google search comes from images? Considering that Google has a 70% market share on desktop and 95% on mobile in the United States, you need to be optimizing your site every way possible for SEO. When you factor in seasonality like October, you can see the percentage of search queries increase for images. What's even more impressive is how many people are not taking advantage of image SEO so that you can rank easier for image search than traditional web search. So the question is how do I rank my website images on Google and Bing? The best and most efficient way to have success with image ranking is through ALT tag optimization. Alternative Text tags are what Google and Bing look…
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How to Create a Google Knowledge Graph

How to Create a Google Knowledge Graph

seo
The Google knowledge graph was first introduced around 2012 by Google. This was a way to enhance related search information on any given search query. Google has an extensive collection of related search queries that come after a given search. So such as, I search for the statue of liberty, I might then change my question to say "State of Liberty Reviews" so I can see what others think. All of this information was then processed and put into the knowledge graph to make it more convenient for searchers. So the question is how do I add a google knowledge graph for my business to enhance my listings on Google? The answer is to use Google my Business, but let's first look at what this looks like so we can…
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How to See Meta Tags on YouTube

How to See Meta Tags on YouTube

youtube
Do you have an active YouTube profile and want to do some competitor research on your top competition. One of the ranking factors on YouTube is the use of meta keywords for your video that help search bots get a better understanding of what this video is about. This tag holds some weight as a ranking factor unlike the meta name keywords for Google, so it's worth looking at this for your strategy for your videos. Since YouTube is the second largest search engine in the world, we want to make sure we are giving our videos the best chance to rank for many terms organically, so we have to look to see YouTube tags that are competition is doing and fine-tune our strategy.   The problem though is that…
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How Effective are Bing Ads vs Google AdWords?

How Effective are Bing Ads vs Google AdWords?

ppc
How Effective are Bing Ads?     I’m biased when it comes to which platform I think is better. Google has the reach and the lion share, but I am baffled at just how much Bing is overlooked when it comes to people on their paid search agenda. I did have the privilege of being a contractor for a few months at Microsoft Bing, so I was exposed to a lot of data and worked on substantial accounts across different verticals. Once I left my contract, I took over in an SEO / PPC role at a large shoe retail company. We use Google and Bing (also many other forms of advertising) to reach our target audience. So now that we have many months of data, I wanted to share…
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How to use Google Chrome Network and Audit Tab Panel

How to use Google Chrome Network and Audit Tab Panel

seo
Want to see how long your web page loads? Want to see what areas are causing the most slowdown? Want to have a tool that is free to do this? Well then you are in luck because Google Chrome has this network monitor feature that gives you a waterfall view of the load time and an audit view to give you a report of the problems. In this blog post, I am going to show how to find this area within Chrome, how to run a simple test, how to run a hard refresh, what all the columns mean, how to read the waterfall report, and then how to take your findings and bake that into your SEO strategy. Let's begin.   Open up Your Site with Inspect Element  …
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The Ultimate Guide for Bing Ads Editor

The Ultimate Guide for Bing Ads Editor

ppc
What is Bing Ads Editor?   Bing Ads Editor is a tool that allows you to perform a lot of work in Bing Ads through bulk applications. Instead of spending manual hours in the UI making bid changes, adding keywords, changing settings, and more, you just make everything in bulk and just post the changes. This process allows you to cut down on the manual work that is needed to keep your advertising at top-notch and will limit the amount of human error that comes with many steps.     Is Bing Ads Editor Free?   Yes, you just have to download it here. Once completed, you have to add the verification to this   How to Use Bing Ads Editor?   There are so many things that you can…
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