seo

What to Do When You Think Your SEO is Done

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Site Audit Report in SEMRush

You know that feeling when you think your SEO is over and there is nothing else you can do? Trust me; I’ve been at that stage plenty of times with TM Blast and client accounts. As a Boston SEO consultant, I know the importance of continuously driving more organic traffic to websites. When I feel […]

seo

Expectations vs. Reality in SEO

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500 Days of Summer Expectations vs Reality

In 500 Days of Summer, Tom had his expectations not live up to reality when he meets Summer again. The rooftop scene perfectly depicts how demoralizing reality can be when your expectations are out of whack. Search engine optimization is no different when reality does not match expectations. In today’s blog post, I’ll share some […]

seo

Low Search Volume is an SEO Goldmine

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Google Low Search Volume Case Study

Recently, I had an SEO training session with someone in the women’s hair vitamin vertical space. We were looking at SEMrush during the keyword portion of the course when a great question came up. The client asked what terms he should go after for his brand new site? He wondered if he should look at […]

experiments

Taking A Calculated SEO Risk Case Study

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Target Term to Rank in SEO

Taking risks within SEO is nerve-racking. What if you try something new in SEO and it tanks your performance? What if you make a code change that causes a server error and your site is down for hours? Sometimes it pays off to play it safe and not do anything, but other times it’s worth […]

seo

How to Rank on Page One in Google for Free

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Ranking at the top of Google

Did you know that organic search results from Google generate 7 out of 10 clicks on average? It’s real and surprising when you consider Google continues to add more paid search listings to their results. The question becomes how to get your website to the top of Google for free and keep it there for […]

seo

How to Increase Your Blog Traffic

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How to Increase Blog Traffic to Your Site

You’re the industry expert in your given field. The content that you write is high quality and authoritative when you compare it to your competitors.  The issue is that Google won’t show your blogs high in their results, so you don’t receive traffic. I’m here to demonstrate how to increase blog traffic with straightforward steps […]

technical

How to Identify and Block Spam Attacks

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Look Up IP Addresses and See What is Spam

In 2017, TM Blast got hit by spam bot attacks that caused a significant loss in organic traffic. As an SEO, I began diagnosing the site after a few months trying to figure out what the issue was. After calling up GoDaddy (my hosting provider), I became aware that my site was under a bot […]

seo

How to Prevent Keyword Cannibalization for Your Website

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Competing for top organic ranks in Google and Bing is complicated and confusing. Google and Bing use many signals when ranking one result over another in their engine. With numerous elements both in and out of your control, you don’t want to compete against yourself too. What does competing against yourself mean in Google? The […]

insight

How to Become a Search Engine Optimizer

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I’ve been given the task (opportunity) to share my knowledge of SEO with two people who are not familiar with the role. I thought about my career and how I ended up in SEO. Perhaps I should recommend the two to read SEO Secrets by Danny Dover or listen to Experts on the Wire by […]

insight

Zero Search Volume Keywords SEO Case Study

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Google Saying Nobody Searches for this Term

Conducting keyword research is critical to successful search engine optimization. Optimizing your content for the terms that people actively search for should be the focus for online marketers who want to grow their presence on the web. Most people perform keyword research the same way. People go to Google Keyword Planner Tool, sort by highest […]