Case Studies

If you would like to see additional presentations made by me, you can check out the presentations section. Here are what others have to say about my performance.

PPC Results for a Client

Below is a snapshot for a client’s PPC monthly report. August was there best month since we began working together. Month over Month, my client saw growth in critical factors in Google AdWords.

PPC Case Study for a Client in August 2019

 

Below is the data taken from Google AdWords to illustrate the success. Each month for my clients, I share how each of their Google and Bing campaigns are doing month over month to share trends and discuss budget. This particular month was extremely profitable for them, so I’m working on getting their story as a Case Study on Google.

 

PPC Data Case Study

 

Growing Traffic for a Client

SEO Growing Traffic Case Study

 

 

Above is an example of a website I’m working on that I was able to increase traffic to. As you can see, SEO takes time to see the true results. I was able to increase weekly traffic from a few hundred to a few thousand per week.

 

Fixing a Client’s Traffic after a Major Google Algorithm Update

Fixing the Drop in Organic Traffic

In March 2019, Google released a significant core algorithm update that had a major impact on many websites. One of my clients (who was ranking well before the update), saw a significant decrease in organic traffic. I was able to fix the drop after about 2-3 weeks and now this client is getting even more traffic from Google on a daily basis. Some of my tactics were to clean up technical issues, perform competitor research, and assist with content marketing.

 

Ranking Position 1 in Two Months

 

 

SEO Case Study Getting to Position 1 in Google Click Gain

 

My client (name and URL hidden) is in the telecom marketing vertical where he faces stiff competition in Google and Bing. I was able to move his primary keyword from page two of Google to page one in about one month. During the second month of the contract, I was able to improve the primary term to position 1 in Google where traffic has increases solely from that one term. More keywords rank for this domain, but this is the achievement of a position 1 ranking. To learn more about this, I wrote a blog post about position 1 SEO case study here.

 

TM Blast Organic Traffic up 185% YoY

180% Increase in Organic Traffic 2018 vs 2017 for TM Blast

The year 2018 has been incredibly strong for TM Blast. Organic traffic is up over 180% with leads up 350%. Leads for TM Blast are people filling out the form on the contact page to request one of my services. These leads don’t include the Free Page Audit along with phone calls my business receives. My philosophy is that I should be working on my SEO and measuring my results just like I would be for a client.

 

Ranking Clarks Shoes for Target Terms on Page 1 in Google

 

I’ve been working on the SEO for Clarks for over 2.5 years professionally. Some of my highlights include double-digit growth in traffic, increasing revenue by $2 million, removing 14k 404 errors, and so much more year over year. To showcase some of my success, I’ve included two screenshots of terms I was able to rank first for Clarks. The comfortable shoe vertical is critical to Clarks shoes, so ranking for these types of terms was critical.

Ranking Comfortable Shoes for Women at the Top of Google

Ranking Comfortable Dress Shoes for Women at the Top of Google

 

32% Increase in Leads Through SEO for the Knights of Columbus

 

The Knights of Columbus of Council 85 were interested in driving more hall rentals through their website. I worked on this account for two years and was able to turn leads from a few each month to almost one per day. The cost per click for some of these terms would range from $.50 to $3.00 if we were paying for the traffic, but we got it for free with SEO. The 32% increase in leads was me comping against myself during the second year. Each lead was worth at a minimum of $300.

 

Non-Brand Keyword Improvements for Grasshopper

 

Non Brand Ranking Success

One of my tasks at Grasshopper was to improve the organic ranks for these terms above.  A historical snapshot in January was the base point for the ranks before any work began. Almost all the keywords saw improvement in rank which drove more traffic to the website.

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