Ranking Clarks Shoes for Target Terms on Page 1 in Google
I’ve been working on the SEO for Clarks for over 2.5 years professionally. Some of my highlights include double-digit growth in traffic, increasing revenue by $2 million, removing 14k 404 errors, and so much more year over year. To showcase some of my success, I’ve included two screenshots of terms I was able to rank first for Clarks. The comfortable shoe vertical is critical to Clarks shoes, so ranking for these types of terms was critical.
32% Increase in Leads Through SEO for the Knights of Columbus
The Knights of Columbus of Council 85 were interested in driving more hall rentals through their website. I worked on this account for two years and was able to turn leads from a few each month to almost one per day. The cost per click for some of these terms would range from $.50 to $3.00 if we were paying for the traffic, but we got it for free with SEO. The 32% increase in leads was me comping against myself during the second year. Each lead was worth at a minimum of $300.
Non-Brand Keyword Improvements for Grasshopper
One of my tasks at Grasshopper was to improve the organic ranks for these terms above. A historical snapshot in January was the base point for the ranks before any work began. Almost all the keywords saw improvement in rank which drove more traffic to the website.