Case Studies

Ranking Clarks Shoes for Target Terms on Page 1 in Google


I’ve been working on the SEO for Clarks for over 2.5 years professionally. Some of my highlights include double-digit growth in traffic, increasing revenue by $2 million, removing 14k 404 errors, and so much more year over year. To showcase some of my success, I’ve included two screenshots of terms I was able to rank first for Clarks. The comfortable shoe vertical is critical to Clarks shoes, so ranking for these types of terms was critical.

Ranking Comfortable Shoes for Women at the Top of Google


Ranking Comfortable Dress Shoes for Women at the Top of Google



32% Increase in Leads Through SEO for the Knights of Columbus





The Knights of Columbus of Council 85 were interested in driving more hall rentals through their website. I worked on this account for two years and was able to turn leads from a few each month to almost one per day. The cost per click for some of these terms would range from $.50 to $3.00 if we were paying for the traffic, but we got it for free with SEO. The 32% increase in leads was me comping against myself during the second year. Each lead was worth at a minimum of $300.


Non-Brand Keyword Improvements for Grasshopper


Non Brand Ranking Success


One of my tasks at Grasshopper was to improve the organic ranks for these terms above.  A historical snapshot in January was the base point for the ranks before any work began. Almost all the keywords saw improvement in rank which drove more traffic to the website.