TM Blast Ranking for SEO Consultant on Page 1

TM Blast Ranking For SEO Consultant on Page 1

TM Blast achieved a page-one ranking for the keyword “SEO Consultant” in New York in March 2024. In February 2023, it ranked on page two for this target keyword. Below is a video of me explaining how I moved onto page one for this target phrase.

TM Blast Ranking For SEO Consultant via SEMRush

How to Improve Your SEO Ranking on Google – Entity Building is the Key





In this video, I share how I improved the keyword ranking for “SEO Consultant” for my business, TM Blast, in Google over 30 days. Before, my listing was on page 2 of Google for “SEO Consultant” in New York, but now it is on page 1, according to SEMRush and Local Falcon. Here are a few things I did, along with what helped move it to page 1. 1) Used the keyword phrase a few times on my homepage 2) Used the phrase as a service in Google My Business 3) Used the phrase in my updates section in Google My Business *The Entity Building* I’ve been obsessed with entity building for a while regarding SEO. I’ve been improving my topical relevance in Google (and Bing) by getting listed on directories and websites about Saratoga Springs, New York. To start, I’m listed in a relevant directory for Saratoga that mentions TM Blast as an SEO consulting company. Next, I got featured in an article on Saratoga Living about my businesses (TM Blast and The Stadium Reviews). Third, I have a few YouTube videos using that keyword phrase. Summary: Gone are the days of using a keyword on a homepage and GMB to rank. Instead, entity building must be part of your SEO strategy to rank. I did not mention “link building” or “Domain Authority” websites in the video. Instead, I want to build a brand in the upstate New York region, so getting featured on relevant third-party sites that talk about my business helps give additional ranking signals to Google (and Bing) to rank me for more and more keywords.

Website and Google My Business Optimization

To rank as an SEO Consultant, I had to change the website and the Google My Business Page. I put the target keyword in for the website as a header two tag on my homepage. I put that keyword phrase in for Google My Business as a service option. I also put that target keyword in as an update to keep the account fresh.

Entity Building

Entity building is something that I’ve been pushing for my company and for my clients to focus on for SEO success. You can’t simply have a website where you want to target a keyword to rank in Google. Nor can you list a service on your Google My Business page and hope that Google will rank it. Instead, you need to give Google (and Bing) clues about your website to rank it better. Especially with AI that can spin out thousands of articles daily, you must show search engines that others are talking about your service.

I got a few local directory listings for my business in the upstate New York area. Getting on local directories is critical to strengthening my NAP (name, address, and phone number) score. Next, I’ve promoted TM Blast on social media sites like LinkedIn and YouTube. I own both social media sites, which gives me an advantage in discussing my business. It also helps that I own The Stadium Reviews, which allows me to cross-promote each website since they are both their own business.

Greg Kristan SEO Consultant Entity Building

Finally, I recently got published (for The Stadium Reviews) on a website called Saratoga Living After Hours. The article was about me starting The Stadium Reviews while working on TM Blast. Getting featured on that website helped strengthen my business’s entity score since the address on file is in Saratoga Springs.

Additional Notes / Closing Thoughts

Some other areas helped improve my keyword rank score. First, I use Local Falcon to track my keyword progress in a given radius. I used the suggestions the tool gave me to improve my share of the local voice score. Second, I embed my Google My Business map directly into my footer so it is on every page. I do this to help my audience know exactly where my business is, along with my address and email address.