207% SEO Traffic Increase for a Tech Company

TM Blast has been working with a tech start on their SEO for several months. Over the past six months, the SEO traffic going to the website grew from 1.4k per month to 4.3k, which is a 207% increase. Below are some of the things that I, Greg Kristan, was able to do to help grow their organic traffic.

 

Additional Traffic Charts

The featured image for this case study comes from SEMRush. Below is a graph from Google Search Console that illustrates the traffic growth for my client. As a note, GSC (Google Search Console) data only comes from Google traffic, so Bing traffic won’t be present here. The same goes for the SEMRush image at the top of the article.

 

What Was Done

In the “what was done” section, I’m going to highlight a series of changes I participated in over the past six months. There wasn’t one optimization that grew the traffic, but instead, a series of small changes that didn’t grow until about six months later.

 

• Improved the Google Core Web Vitals: After the Google Helpful Content Update, I worked with my clients to improve their load time score if they failed the Google Core Web Vitals test. This client of mine was, so we worked on improving the load time by removing javascript, compressing images, and much more for about a month of developer work

 

• Added helpful signals to the site: We put the business address in the footer along with a phone number and email address to get in contact with the team

 

• Blog posts: We wrote a blog post about me using their product to help share a story that performed well on social media

 

• Wrote four comparison pages against the market leaders: We did this to rank at the top of Google and Bing for these keywords, which continues to drive traffic back to the site

 

• We created specific pages on the site highlighting their service for different uses. For example, instead of having a landing page that lists off all of the groups that can use this product, we decided to create multiple landing pages to help explain how these audiences can use the product

 

• Competitor analysis: I use SEMRush to monitor “winnable” keyword gaps in the market. For instance, there were keywords our competitors were ranking for that were a bit lacking in content. Therefore, I took that opportunity to write additional pages (or blogs) to help fix those content and keyword gaps.

 

Next Steps

I’m working with my team of writers to build more industry-type pages to go after markets that my client serves. We figure out audiences by using the Google Ads data that their PPC team runs to see what industry “converters” are from and create content around that.