Local SEO Syracuse

Local SEO Syracuse services are about having your small business appear in the top three positions via Google and Bing’s map pack in your service radius. When there is a local search intent behind a search, 70% of the local click activity on Google goes to a map pack listing. For instance, if you are a contractor serving a 20-mile radius around Syracuse, New York, you would benefit from being in the map pack so users can call you directly without visiting your website. Google and Bing display a handful of map listings on page one of their results, so getting into this mix is critical for success.

 

TM Blast and the map pack listings in Google and Bing focus on traditional organic rankings and referral traffic from high-quality directories.

 

All local search engine optimization contracts are month-to-month, meaning you have no long-term contract to sign. Before I explain what I’ll do each month via services, I want to share a case study for TM Blast with you.

 

TM Blast SEO Case Study:

To help illustrate NY Local SEO success, I can display how TM Blast’s SEO agency ranks in a 30-mile radius around Saratoga Springs, NY, for the keyword “SEO.” Each dot that is a number between one and 20+. Google only displays positions 1-3 on page one of their results page, so this map shows how often my business is on page one of Google for this keyword.

 

I get consistent leads by ranking on page one of Google for this keyword via the map pack. That is what I’m looking to achieve for your business. As an SEO expert, I need to stay up to date on best practices via online marketing, so what I do on your website is what I have done on mine.

 

 

TM Blast- Client Case Study:

I have a NYC Local SEO client that has seen a dramatic increase in the number of phone call leads they get from November 2023 – March 2024 year over year. Above is a screenshot from their Google my Business account illustrating that they have a 373% increase in phone calls year over year after using me for SEO. Below is a screenshot of their heat map for one of their many keywords that is now on page one of Google. As you can, it took about 3.5 months for them to see this noticeable improvement.

 

 

Monthly SEO Services: Google Maps

 

Ranking your Syracuse, New York business in Google Maps is a crucial part of my local SEO service. Local Falcon, a third-party tool, estimates that 70% of local search clicks go to the top three map pack listings since they are on page one of Google, so that is what I focus on.

 

I use a Local Falcon tool to run a heat map for your target keywords in the radius you provide me. Typical improvements to SoLV (Share of Local Voice, meaning the number of page 1 ranking wins) usually begin by month three of working with me. After that, the results stay consistent or grow, which means a steady flow of consistent calls to your business for your services.

 

In this image above, I can see exactly who is ranking for any keyword in Central New York and how often they are on page one of Google.

 

Monthly SEO Services: Bing Maps

For Bing, I sync the changes I make in Google My Business directly into Bing. After that, I make additional updates to your Bing Business Profile to optimize your business for Bing + Yahoo results. Bing traffic varies between industries, but you can expect somewhere between 5% and 15% of your SEO traffic to come from Bing.

 

Monthly SEO Services: Traditional Website Optimization

Getting your business on Google and Bing maps is the core part of the SEO strategy. However, you can also achieve an organic listing alongside a map listing for your services in and around Syracuse. To achieve this, I will optimize the website with the following changes.

 

• Adding new content (content marketing)
• Keyword research
• Creating new title tags/meta name descriptions
• Interlinking content
• Competitor research
• Image optimization
• Fixing technical errors that will restrict growth
• And more

 

Monthly SEO Services: Local Directories

Part of the monthly service is to look for local directory link opportunities (backlinks / link building) for your site. I’m less interested in building links than other SEO companies, but I’m more interested in building your brand’s online presence through entity building.

 

Entity building is about getting your brand on high-quality Syracuse, NY directories that can lead to referral traffic back to your website. For example, if you are a contractor in Syracuse, I would want your business featured at the top for contractors on a local directory. These directory listings have additional marketing promotions that the client can inquire about, which is a great way to boost your message to your target audience.

 

As a note, the client pays for any directory listing that TM Blast suggests. Think of entity building as a way to expand your own digital marketing services.

 

Cost:

For Syracuse Local SEO, I charge a flat rate of $1.3k per month on a month-to-month contract. Below is what you get with that price.

 

• All SEO work is handled by Greg Kristan (no intern or junior member is working on your account
• Greg handles all SEO changes to the website on behalf of the client
• Greg has a web developer on his team who can make basic website design changes to your website at no additional cost
• Updates throughout the month on how you are progressing with your keyword rankings
• Weekly health report scans / daily keyword tracking
• Competitor research/keyword gap analysis
• Review your PPC campaign strategy to look for keyword gaps for SEO. Greg can also review your PPC campaign to find ways to reduce unnecessary spend
• A monthly report detailing what I did and the results
• One monthly phone call with Greg
• Staying up to date on Google / Bing algorithm changes
• and More

 

How Long Does It Take for Clients to See Results?

Usually, clients will see results (better rankings leading to more business) between months 3-6. Better rankings tend to result in better online visibility for your services since you are on first page of Google and Bing. In this image above, I’m sharing how one of my local SEO clients is already seeing improvements by month one. The metric that I care about is SolV, which is the percentage of time in a given radius they are on page one of Google for that keyword.

 

However, there are exceptions to the rule that can delay your progress. Below are some of the ways that your results will take longer.

 

• You don’t have a website when you reach out to me
• You don’t have a Google My Business / Bing Places for Business account
• You aren’t open to the idea of paying for directory listings

 

Syracuse, NY Distance from TM Blast

The distance from Syracuse, New York, and TM blast is 140 miles (about 2 hours or so)

 

What Do Others Say?

 

Get in Contact with my Syracuse SEO Company

If you are looking to expand your organic search presence in central New York, then you have come to the right place. Greg from TM Blast has been in the SEO space since 2011. Let him help grow your marketing goals with Syracuse NY local SEO.