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New vs Returning User Optimization

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The Value of a Returning Visitor

How valuable is a first time visitor towards your site? What about a visitor that comes back to your site at another time? Do they convert more often or less than a new visit for your site? Should I use remarketing or not? These are some of the questions that you should ask to help optimize […]

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How to Create Google Analytics Custom Reports

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Custom Report in Google Analytics How To

Did you know that you can create a variety of custom reports in Google Analytics? The benefit of this is that you can view certain metrics against other metrics in one report. You can even take this a step further and put everything into an excel document to slice and dice the data in any […]