SEO Site Audit

Boston Massachusetts Free and Paid SEO Techincal Audit

 

What is in the Paid SEO Technical Audit?

 

Indexing 

  • Are you found on Google and Bing
  • Are you blocking any pages you should not
  • Should you be blocking any pages to save crawl budget
  • Canonical issues (missing and or incorrect)
  • Duplicate content
  • Sitemap check
  • robots.TXT review

Crawl 

  • 404 errors like broken pages on the site
  • 500 errors like server issues
  • 301 / 302 redirects
  • Dirty sitemap that Google and Bing can’t crawl
  • Redirect chains
  • NOINDEX checks
  • NOFOLLOW checks
  • Pagination issues
  • Navigation issues + Canonical issues

 

 

On Page Review 

  • Broken internal links
  • Anchor text review
  • ALT text review
  • Image size review
  • Meta titles review
  • Meta Name Description review
  • Duplicate content
  • Images missing ALT tags
  • Any Google Warnings

 

 

External Link Review 

  • Historical domain authority recap
  • Spam Links review and disavow ask
  • Any Broken Links to Third Parties
  • Any External Links Lost to being Broken

 

 

 

 

 

 

 

Example of Technical Fixes and Success

 

A technical audit can unlock a lot of low hanging fruit in SEO. This term refers to work that you do that will show measurable improvements after a fix happens. A lot of SEO’s will solely focus on Google, but I like to focus on all search engines like Yahoo and Bing. Running a technical SEO audit, I came across issues with Bingbot crawling this large e-commerce site. Bing was unable to understand all elements of a website, so the traffic was relatively flat year over year. After addressing some of the technical limitations, we are up in double digits in sessions, transactions, and revenue year over year,

 

Fixing Bing Bot techincal Issues Lead to 20% Increase in Traffic