Boston Massachusetts SEO Technical Audit - TM Blast

SEO Site Audit

Boston Massachusetts Free and Paid SEO Techincal Audit

 

What’s addressed in the Paid SEO Technical Audit?

 

Indexing 

  • Are you found on Google and Bing
  • Are you blocking any pages you don’t want to
  • Should you be blocking any pages to save crawl budget
  • Canonical Issues (missing and or incorrect)
  • Duplicate Content
  • Sitemap Check
  • robots.TXT check

Crawl 

  • 404 errors like broken pages on the site
  • 500 errors like server issues
  • 301 / 302 redirects
  • Dirty sitemap that Google and Bing can’t crawl
  • Redirect chains
  • NOINDEX checks
  • NOFOLLOW checks
  • Pagination Issues
  • Navigation Issues + Canonical Issues

 

 

On Page Review 

  • Broken internal links
  • Anchor text review
  • ALT text review
  • Image size review
  • Meta titles review
  • Meta Name Description review
  • Duplicate content
  • Images missing ALT tags
  • Any Google Warnings

 

 

External Link Review 

  • Historical domain authority recap
  • Spam Links review and disavow ask
  • Any Broken Links to Third Parties
  • Any External Links Lost to being Broken

 

 

 

 

 

 

Example of Technical Fixes and Success

 

A technical audit can unlock a lot of that low hanging fruit you hear from SEO companies. One example of this is something I worked on with Bing for a site that I work on. A lot of SEO’s will only focus on Google, but I like to focus on all search engines like Yahoo and Bing. Running a technical seo audit, I discovered that there were a lot of issues with Bingbot crawling this e-commerce site. There were things that Bingbot could not understand, so the traffic was relatively flat this fiscal year. After addressing some of the technical limitations, we have seen an increase in sessions, orders, and revenue year over year. 

 

Fixing Bing Bot techincal Issues Lead to 20% Increase in Traffic

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