Account Structure Review + Refresh
Keyword Segmentation (Broad Match Modifier + Exact Match) Review + Refresh
Ad Copy Review + Refresh (A/B Ad Copy Testing as Well)
Sitelink Review + Refresh
Negative Keyword Review
Time of Day / Day of Week Review
Monthly PPC reports that show KPI’s like (Cost per click, cost per conversion, ROAS, and more)
Phone Call Meetings
If you are new to paid search marketing, you will need your account completely built out. This includes campaigns, ad copy, keywords, and sitelinks. The time of which this is built out is generally based on an ongoing package depending on how large your site is. If you are a small e-commerce site, you can expect this to take about 2-3 months of continuous build out. The larger the site, the more time it will take.
The beauty of paid search marketing is that it is immediate and measurable. This is a great option for people looking to drive measurable traffic to their site. PPC is similar to SEO, but PPC starts immediately when the campaigns go live. I am also Google AdWords and Bing Ads Certified.
Here are Two Examples of Bing Ads Case Studies
Generally speaking, I like to keep my hourly rate at $75. For most contracts, I like to keep 16 hours as a good baseline per month because the majority of the work will be done at night during the week and on the weekends for myself. Here is the breakdown for a standard monthly cost.
16 Hours = $1,200