Paid Search Marketing Services

What The Plan Covers? 

  Account Structure Review + Refresh

  Keyword Segmentation (Broad Match Modifier + Exact Match) Review + Refresh

  Ad Copy Review + Refresh (A/B Ad Copy Testing as Well)

  Sitelink Review + Refresh

  Negative Keyword Review

  Time of Day / Day of Week Review

  Competitor Analysis

  Monthly PPC reports that show KPI’s like (Cost per click, cost per conversion, ROAS, and more)

  Phone Call Meetings

  And More!

 

If you are new to paid search marketing, you will need your account completely built out. This includes campaigns, ad copy, keywords, and sitelinks. The time of which this is built out is generally based on an ongoing package depending on how large your site is. If you are a small e-commerce site, you can expect this to take about 2-3 months of continuous build out. The larger the site, the more time it will take.

 

The beauty of paid search marketing is that it is immediate and measurable. This is a great option for people looking to drive measurable traffic to their site. PPC is similar to SEO, but PPC starts immediately when the campaigns go live. I am also Google AdWords and Bing Ads Certified.

 

Here are Two Examples of Bing Ads Case Studies

 

https://advertise.bingads.microsoft.com/en-us/insights/stories/clarks-customer-story

 

Greg Kristan TM Blast Bing Ads Case Study with Clarks

 

https://advertise.bingads.microsoft.com/en-gb/insights/stories/telecom-company-gets-437-more-conversions-and-29-lower-cost-per-lead-with-bing-ads

 

Greg Kristan TM Blast Bing Ads Case Study with Telecom Grasshopper

 

Cost

 

Generally speaking, I like to keep my hourly rate at $75. For most contracts, I like to keep 16 hours as a good baseline per month because the majority of the work will be done at night during the week and on the weekends for myself. Here is the breakdown for a standard monthly cost.

16 Hours = $1,200