Imagine running a small dentistry business in Boston, Massachusetts. Your skills in the dentistry field are top notch, but you struggle to get your business name out there online. One of the best and most cost-effective ways to achieve exposure for the business is through local search engine optimization. Having your dentist practice show up for search terms like dentist near me, dentist Boston, local dentist near me, family dentist Massachusetts, and more would be ideal for this particular scenario.
Here is a slide presentation that highlights my success using the best local search strategy to achieve measurable results.
Boston Local SEO Service Explanation
One of the first things I will do is check your business local search listings. I want to make sure you have local citations in places like Yelp, Foursquare, Google, Bing, Facebook, Yellow Pages, and more. It’s about making sure your business phone number, hours, address, and more are identical across the web. The more positive signals you can give their algorithm about your business, you will have a better chance at ranking in their algorithm.
Second, I will reverse SEO engineer the competition. I like to break out to keyword themes into buckets and see who ranks and why. Let’s take that dentist scenario at the top and play with it for a moment. I break out themes around dentistry into something like this picture below. As a note, I did use Google search volume to get an idea of what the interest is for these search terms. The CPC column represents the cost per click you would have to pay if you pay per click advertising.
The third thing that I like to work on is landing page optimization. Landing page optimization is your standard stuff that SEO local consultants do. It’s the keyword research portion to make sure your landing pages are targeting the right keywords. It’s also about optimizing your images to show up higher for a Google or Bing image search. This service also includes building backlinks and internal links to these pages as well.
The fourth pertains to Google and Bing maps for local SEO. This is a pretty big deal for local SEO success, so I broke this out into it’s own section.
Google and Bing Map SEO Optimization
Submitting a local business listing on Google and Bing won’t be good enough to rank high up on a search page. Instead, I will work on optimizing the listings on both engines to show up at the top for many relevant search terms. Some of my strategies include optimizing the title, the description, adding pictures, getting reviews, creating promotion posts, and so much more.
I have been working on TM Blast to rank at the top for specific Boston local SEO terms for a few months now. It does take a lot of time, but now I can show that I am the top map listing for this particular keyword phrase.
Here is a quick video that explains the Google and Bing listings.
How Long Does Local SEO Take to See Results?
I get this question a lot from prospective clients. It’s a natural question that deserves a proper answer, so I want to tackle it straight on.
SEO takes a long time to see any results. If this process were fast and straight-forward, you would see Google and Bing results change every minute for the same keyword query. In fact, Google and Bing make sure this process takes a lot of time to rank in their search engine organically. Their algorithm wants to make sure that there is a level of absolute degree that a result that they show genuinely deserves being there. I do provide a free local SEO audit if you are curious to see what SEO can do for you.
Transparency is a crucial component for this business, so I want to share how long it has taken me to gain visibility for my website. This picture below represents a two-month time frame, but I would say it will take me an additional four more months to drive the traffic that I need for this website to be successful.
I like working with clients in and around Massachusetts because it allows me to meet you face to face. I want to have that personal connection, so I prefer to stay local if possible. TM Blast is in Cambridge, so it is a short T ride to Boston, Brighton, Dorchester, and Worcester if I need to visit someone. If you are not local to Massachusetts, I still would like to work with you. I would ask to have regular screen share meetings or phone calls so everyone can stay in connection with what I am working on for the website.
I can also track local keywords for you with this service. Please ask for this as it is an additional fee.